Indiana Peony Festival Merchandise Design Contest Entry

These designs promote The Indiana Peony Festivalʼs brand and celebrate its five-year anniversary.

This collection is inspired by the vibrant colors of spring and the pink color of the popular and beloved Sarah Bernhardt peony. The tagline “Blooming Since 2021” pays tribute to the five years of development that have transformed the festival into its current thriving state. The gardenerʼs hat features a shadow resembling the shape of Indiana, with a peony positioned on the location of Noblesville, Indiana. The arch, rectangle, and circle shapes of the three graphics provide flexibility in how they are positioned on merchandise.